Brief
Bergsvåg is a building project in Hjorthagen, Stockholm built by Erik Wallin. The two buildings are fully integrated with the green and natural surroundings – aiming to be almost invisible seen from above. The architectural concept depends on the mountain that leaps through Hjorthagen – this is what created the C and the S shaped two buildings. The buildings holds two interior concepts – one for bringing harmony and one for creativity.
Create a visual and textual concept that reflects the spirit of Bergsvåg?
Solution
Using the keywords calm, balance and perspective is the start of the process. The symbol springs from the mountain illustrating the natural flow and shape of the project. The surrounding nature of Bergsvåg got to inspire the rest of the process. We chose to work with the characteristic typeface Eksell – Bold Seriff and balanced it with Maision Neue. The color scheme is based on the shades used in the architecture – dominated by Andina Grey, a material on the front of Bergsvåg.
