Branding and creating a concept for a new donuts restaurant branch - Planet Donuts - in order to attract the elite target audience. The visuals and the package are designed to represent a luxurious line dealt with profound care.
My focus was on designing a brand identity that would be memorable and recognizable - not only for its logo design - but also for its other visual elements. The tools that helped me to achieve this were: recognizable colors, repetitive patterns and the materials used to design the package.
Pattern Development
Hand-made package
Each box is designed with care and caution. A certain amount of time is given in preparation of the "take away" donuts in order to reflect the value of the customer.
Package box for a single circular donut
Package box for three circular donuts placed as if on "a shelf"
Package box for a single long-shaped donut
Package box that fits circa four donuts. The base can later be folded into a smaller box for the leftovers.
Bag design
