Mike Kelley Photography — Identity
Mike Kelley is an architectural photographer based in LA. The visual identity is based on the concept of the golden ratio. The golden ratio captures the essence in Mike Kelley’s work. Inspired by brutal architecture, Mike Kelley now has a logo also reflecting his company name. The logo serves as the backbone of the identity by creating a grid throughout all applications. The framework aim to challenge the format and give the photography a flexible environment to breed in.