A POEM HIDDEN IN THE SOLAR TERMS
(A collection of the Solar Terms)
Solar term originated in China. It is any of 24 points in traditional East Asian lunisolar calendars that matches a particular astronomical event or signifies some natural phenomenon.
Pechoin (百雀羚) also is a traditional brand of China.
So our team make this project to combine their brand and The 24 Solar Terms.
Beginning of the year，I stared making the illustration poster NOW,half a year has passed.We have 12poster already。 And we also made
The credits:
Client：PECHOIN百雀羚
Agency：上海N3广告
Creative Team：Luke Zhang，Menghui Huang · 梦慧，王涛，哐哐，西瓜，Dylan，欢欢
Creative Director：Luke Zhang
Illustrator & Storyboard：Menghui Huang · 梦慧
Animation：王涛
Copy Writer：哐哐
Account：Dylan
Music：Music Studio
THE 12 POSTER
Spring commences
Spring showers
Insects waken
Vernal equinox
Bright and clear
Corn rain
Summer commences
Summer solstice
Moderate heat
Great heat
