As one of Italy's favourite coffee brands, Lavazza has both a strong heritage and a fiery passion. To emphasise this and make the brand stand out in Asia, I adopted a tone of voice that's at once bold, satirical and passionate about their product. Images used were both created specifically by our team for the Singapore and Hong Kong markets, and provided for global use by our colleagues in We Are Social Milan.
Copywriter: Shane Carroll
2017-2018 // Lavazza Asia // social media
2017-2018 // Lavazza Asia // social media
