Jessica Geneve's profile

DESIGN STUDIO PROJECT - PIDIGAN PENPAL

DESIGN STUDIO - LIVE BRIEF
Create a bespoke solution to a local business through immersive research.
I chose my Auntie's foundation school as it was something I was passionate about helping. I found this the best opportunity to make an awareness campaign about this school to those around the world.

Since this was based more on the research, we got to pitch it to the Design Studio team at there London Studios where they gave feedback and direction for the solution.







Pidigan pen pal is a awareness campaign created for children, from children. The pen pal idea creates a pathway in which children from around the world will be able to write letters and create new friends. Through this donation, their is also a ‘ ll a bag’ concept. Where you'll up a tote bag full of educational equipment for the children. Having a way
in which children are in control
of donating will in turn allow parents and adults to want to participate with donating as well.
BADGES - An easy way to get people into experiencing the brand without any major advertising
DESIGN STUDIO PROJECT - PIDIGAN PENPAL
Published:

DESIGN STUDIO PROJECT - PIDIGAN PENPAL

Published: