Landry's and Epic Entertainment hired Why Workshop to help brand their newest venture at City Center in Las Vegas named SHe.  Why Workshop worked to transform the entire restaurant experience. By challenging existing conventions, inspiring new ways of thinking, and creating a very sexy upscale dining experience.
From nightly concepts to final print and digital design needs, Why Workshop worked hard to create new and alluring creative for their client.

 

Why Workshop created a multi-sensory invition box that included a light activated sound modul inviting you to the grand opening, a custom SHe scent and lipstick that matched the red mark in the logo as well as a set of logo engraved Henkel knives and party masks. Every piece in the custom box was featured in the initial branding campign for the restaurant 

 

Photo-shoot
Art Direction
Copywriting
Logo development
Show concept 
Invitations
Menu Design