FIXED will inform the public about the lifestyle of fixed gear bikers with emphasis on the structure and build of the bike.

History: There are not many magazines focused on fixed gear bikes or on street bikes in general

Context: Consumers that are interested in fixed gear bikes will be able to understand the logistics, benefits and different possibilities FIXED has to offer

Market Opportunities: Develop awareness for automobile driver’s who share road with bikers and ways to prevent accidents

Many college students use cars as transportation to and from different destinations. There are also college students that ride bikes as a source of transportation. Targeting the students that use cars as a main source of transportation is the focal audience. Biking has an immense amount of benefits to young and active students and adults ranging from 20-30