Creating a wow-effect in retail advertising.
During campaign period the activity of retailers had peaked. Over 50% of the planes in Kiev were divided between the major market chains, accordingly, so it was extremely difficult to break through the information noise.
A board has appeared in the peak of a barbecue season on Kiev streets, the image which has gone beyond the standard design. Mouth-watering, without further details and information, it immediately attracted the attention of the consumer.
"RTM - Ukraine" company helped to develop a constructive and place on constructions efficiently.
Not all designs from the extensive placement program were equipped with an extender. But the layout is designed so that the "native" board pillars look like the base of a fork, which gives the desired effect to boards.
