Keweke
Commisioned project / 2017
Keweke is a young video production company based in Barcelona. They tell stories of people, products and brands throughout commercials, short films, documentaries, music videos and digital content of all kinds, for a global audience. I was commissioned to re-design their identity. My purpose was to give the company a more serious and recognizable brand. The main idea was to derive the logo from the company's content: the video. Based on the most common aspect ratios in the world of film production, I chose the most distinguished ones from the others, the cinemascope, which is also the one that Keweke most uses in his videos. As it was the most wide-ranging format, typography also had to be the most extended. This enables the logo to adapt in a natural way to the format.
