Brief: To create awareness to any cause.
I wanted to create a campaign/ packaging to raise awareness of testicular cancer in young people as it is the most common cancer found in young men aged 18 to 25 and it was a personal project for me after a close friend of mine was diagnosed with it (He is all good now he squeezed in time).
After a lot of research on the subject I found out the best time to check is during and after the shower. So I set out on designing a shower gel that informs guys on how to check but keeping it light hearted in the process. The structure of the design references a penis to engage and get instant reaction from the consumer with an underlining agenda to get them to give them a squeeze.
This went on to win the Creative Conscience bronze award.
