EntravisionĀ Ā Ā /Ā Ā Ā Head of Branding: Vanesa MondinĀ Ā Ā Ā /Ā Ā Ā Ā 2016
Website UXĀ UIĀ Ā Ā Ā
Uncharted territory
Cocina is a new cooking channel aimed at users who may not speak Spanish but are related to latin culture and find it interesting. This is the first time the UI/UX team faces a non-hispanic, English speaking user, an internet savvy one that is a regular pinterest, instagram user too.Ā
What are we having today?
Finding a recipe is a part of a plan, one that can be accomplished today or in months to come, you just have to wait for the right occasion. The many scenarios involved in the process led us to put a lot of effort in recipe saving, user logins and cross-platform solutions.
Video is the star
The overall design intends to show strong, appealing visuals that attract through colors and sizes but also through content. The ability to watch recipes while reading the instructions, and finding more information about ingredients or culture related articles is crucial for the user journey.
