Helsinki is a coastal city that integrates modern neoclassical architecture and a beautiful landscape. The challenge was to create a strong brand identity combining both the city’s historical culture and its contemporary development.

The paper boat expresses the fact that Helsinki is a harbor city. The crown represents the story that Helsinki is a royal successor of the Baltic Sea. The logo shows that Helsinki is an optimistic, youthful and modern city because the paper boat represents the ingenuity and creativity of the people. The slogan “More Than Meets the Eye” references the cooperation of a rich cultural heritage and a young, modern lifestyle.