Esplanade What's On Mar'17: Much Ado About The Classics
Client: Esplanade – Theatres on the Bay
Creative Direction: Ryan Len
Art Direction: Ella Zheng
Design: Ryan Len & Ella Zheng
Esplanade What's On is a monthly thematic brochure featuring the latest happenings at Esplanade — Theatres on the Bay.
The overall art direction for the month’s brochure was inspired by the use of basic abstract shapes and a muted colour palette, producing an artful design that stands the tide of time. Careful considerations were given to the layout of the brochure to ensure seamless integration between the poster image and cover image.