Redesigning the identity of COFFEEWAY, the first coffee house chain in Greece, was centered around renewing the brand’s image and redefining it within the modern market.
Respecting the brand’s history, we redesigned its logo preserving its initial character, while adding a modern, fresh take.
We created a series of illustrations presenting the flavorful journey of coffee, from the planation to the cup. This is also the comparative advantage of the chain, FROM BEAN TO CUP.
The use of 2 fonts, serif for visual connection with the initial logo and sans serif for a modern look, creates a quality result, just like the company’s products.
