Sharp has been creating high quality cooking knives for over a decade and is well known for its craftsmanship, quality and outstanding cuts. They provide a variety of knives from chef to bread and the company needed a new logo to represent quality while using black and white only. The logo should focus on minimalism and feature very subtle details.
For this logo the shape of a diamond - a reference to quality - with a "S" shape over it (very simple, going towards a minimalist style, while also using a serifed typeface). The shape was then cropped/cut in pieces while still retaining its readability, conveying the idea of "knife".
For this logo the shape of a diamond - a reference to quality - with a "S" shape over it (very simple, going towards a minimalist style, while also using a serifed typeface). The shape was then cropped/cut in pieces while still retaining its readability, conveying the idea of "knife".
Part of the Thirty Logos design challenge.
