KORYO PYONGYANG BAR
Koryo is a north korean bar located in Bukit Bintang serving asian fusion food and beverages. Research shown lot of people have interest & also bad perceptions at the same time about North Korea which make them reluctant to come and dine.
PROBLEM
How to attract them and utilise the restaurant uniqueness without losing its identity?
TARGET AUDIENCE
Young adults (18-35 y.o)
IDEA
Embrace the fact by bringing the North Korean cultism as the identity & branding. Making the North Korean
beloved leader who act as a chef as the idolised character and mascot for the bar.
Embrace the fact by bringing the North Korean cultism as the identity & branding. Making the North Korean
beloved leader who act as a chef as the idolised character and mascot for the bar.
