TEENAGE HEAD RECORDS
Teenage Head Records is a record shop located in Subang Jaya and have been operating for more than a decade.
Through out the years they have managed to sustain customer's loyalty to the shop.
Through out the years they have managed to sustain customer's loyalty to the shop.
PROBLEM
In this digital music era, Teenage Head Record can’t attract more customers specially the youngsters
who still see the as an old fashion culture.
who still see the as an old fashion culture.
TARGET AUDIENCE
Young adults (18-35 y.o) who love music hardly.
IDEA
Rebrand the design and make it more appealing to younger audience.
Inspired by the feeling and atmosphere of concert lighting, we came out
with whole new identity that is colourful and vibrant.
Rebrand the design and make it more appealing to younger audience.
Inspired by the feeling and atmosphere of concert lighting, we came out
with whole new identity that is colourful and vibrant.
