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WARMUP: Tea Line





WARMUP
Products for a Tea Line

Warmup® is a product line that belongs to the Tea Shop brand, a world-renowned brand with 50 stores in Brazil, Spain, and Italy. All the utensils were created for the best tasting and appreciation of teas, consisting of a: cup, saucer, kettle, and infuser. 





Ideation

The goal is to engage young adults to consume tea, creating a product line that would fit their house dynamic and fashion trend. The product concept refers to the industrial, jovial and warmth characteristics of our target. However, it is subtle and elegant how this personality appears in each of the products. 




Products

Copper is one of the oldest metals and has had wide use in the industry for the manufacture of conductive elements of electricity and heat.

The glass brings the attribute of transparency which provides the experience of being able to visualize the tea being prepared and diluted in the hot water.




KETTLE




TEA CUP




INFUSER




Golden Ratio

Structure lines based on the golden ratio were used as a guide to the product visual construction, without jeopardizing the creative sketching process.



Thanks for looking! 
WARMUP: Tea Line
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