Traveller Kids is a subscription based entertainment product for kids aged 7 -10 years intended to make children virtually travel the world and experience a new country every month through a combination of physical and online activities. The project is intended to look into the conceptualizing and packaging of this product, so that it delivers to the targeted audience.
Targeted to kids of age seven to ten years old, the package was focusing on the segment of upper middle class and above nuclear families living in cosmopolitans, where it is difficult for the guilt ridden parents, who are busy with pressure of work, to take out time for their children. The project intends to deliver a package of contents, that are making the kids independently interact with it, and helps them to play and learn on their own.
Targeted to kids of age seven to ten years old, the package was focusing on the segment of upper middle class and above nuclear families living in cosmopolitans, where it is difficult for the guilt ridden parents, who are busy with pressure of work, to take out time for their children. The project intends to deliver a package of contents, that are making the kids independently interact with it, and helps them to play and learn on their own.
My role here was conceptualize a country kit, which was supposed to be designed for the subsequent months. This required collecting data, analyzing it and then breaking it in individual product concepts. Then each product is individually dealt to come with an fun, interactive way to present information. I chose France as the country to start and followed the above process to develop the products below.
To know more about the process, refer the project documentation below.
Documentation
