CCTV9 2018 Channel Rebrand - Ident

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CCTV9 2018 Channel Rebrand Ident

在頻道識別短片中解構識別標誌，選用不同材質：鋼鐵、木材、絲線等形成在自然環境之中的立方體裝置，賦予CCTV9 各種全新的視覺樣貌，豐富闡述時間、空間及人與人之間的共存關係。

The different material used for the logo installation in the idents; metal, wood and thread, shows the relationships between people and the environment. They are all part of the material needs of the society, especially at different times of civilization.

PromaxBDA Asia 2018 - Best On-Air Ident and Best Sting / GOLD

Rope

Metal

Credits
Creative Agency: JL DESIGN

Creative Director: JL 羅申駿

Executive Producer: Angela Moo 巫安琪
Head of Project Management: Chiaying Tsai 蔡佳穎
Project Manager: Jerry Fang 方宜正
Art Director: Ming Hsien Sha 沙明憲, Lance Wei 魏良恩
Senior Designer: Utsuo Chen 陳映男
Designer：Julian Chen 陳安, Hank Liu 劉瓅涵
Music : A-Len Yue 余佳倫 (MUSDM)
Sound FX : 小飛俠＆楊子霆 (MUSDM)

Production：Film Power Shanghai
Executive Producer 監制：曾啓福
Production Manager 製片：錢小林, 顧寧
Cameraman 攝影師：陳柏任