Brand and design strategy developed for a new food brand based in Mexico.
The project includes a complete brand strategy for the restaurant brand which defines the brand's values, mission, vision, value proposition, brand statement, and more. The design strategy includes the branding design which includes stationery, packaging, uniforms, and more. 

The goal of this project was to develop a solid brand and design strategy for a restaurant. Likewise, this project encounters the challenge of creating a connection between the restaurant and a social cause, defined by the client as the restoration of nutritional education in Mexico.