Lotte is a Finnish label of natural juices. Their product provides quality and 100% organic ingredients.
The main task was to make package design and advertising of new set of juices. This set consist of cranberry, orange, lemon and grape tastes. Design idea was to combine principles of minimalism and supremacism.
To make design unique were chosen simple shapes that remind about each taste.Main colors are red, yellow, violet and orange actually reminds Bauhaus colors and make design of package more clean and bright.
Client: Lotte | Service: Brand Identity, Package Design, Promotional materials
Publications: The Dieline, Packaging of The World, World Brand Society