CONCEPT 1: A LITTLE ITALY IN YOU

This concept relates to the rustic elements of Italian culture. The main idea was to bring the element of rustic, warm, natural beauty into people's homes through food. The site features relevancy engine, geo-search (ability to localize Barilla products
and other Italian culinary ingredients based on geo-proximity) and a robust recipe engine featuring
video demos and contests.

CONCEPT 2: THE ART OF PASTA
This concept is focused on showcasing various pasta shapes and related recipes with minimalistic, contemporary feel.

This work is a property of Edelman and Barilla.