Equal Education Norms & Standards
Brochure Design
Brochure Design
Client: Equal Education
Design Studio: Make Content (www.make-content.com)
Creative Director: Gillian Benjamin
Designer: Nicole Nell
Creative Director: Gillian Benjamin
Designer: Nicole Nell
Brief
Equal Education (EE) began campaigning for better school infrastructure in 2008 with their ‘Broken Windows’ campaign. Since then the campaign has evolved into a broad call for government to pass binding conditions that describe the infrastructure that every school should have, such as a certain number of classrooms per pupils and libraries in every school.
Response
The pamphlet design was three-fold showing the steps that EE has taken since its inception in 2008. It explained what the campaign was about and It offered readers multiple ways to participate in the campaign.
Print Run: 100,000 English, 10,000 Afrikaans, 10,000 Zulu, 5,000 Xhosa
Paper: Cartridge
Colour: 2 colour