Tomorrow People Cafe_ Rebranding
The cafe before re-branding.
Brand Analysis
Company name
Tomorrow People
Tomorrow People
Benefit of restaurant
Inauthentic Malaysian influence food
Consumer insight
People who wants to taste a special making food
SMP (Single Minded Proposition)
Taste and experience the future of food making
Rationale
Tomorrow People is a small café which produce local and international cuisine. Their unique selling point is, they’re selling inauthentic Malaysian influence food, which actually link to my whole idea that they’re foreseeing the future Malaysia culinary trend. They wanted their customer to have a future dining experience by eating their food.
In the design, I’m using illustrator to showcase the function of the future box. The reason of doing the functional future box is because to emphasize the futurism and what we can do everything just in a single box in the future.
Logo
Left: Primary Logo Right: Secondary Logo
Typography
Colour Application
Poster
Tray Paper
Lunch Box
Royalty Card
Environmental Design
Animated .gif
Thank You!
