Fitivo is a brand of all-natural cleansing juices made of organic ingredients that focuses on the inner health of the body. The brand is composed of various juices. The first set is a three-part juice built to improve fitness while exercising. Conceptual names were designed for each juice to create a logical process for the customer. To make it easier, color is also a factor to indicate movement and change. The second set is composed of six juices where the main goal is to indicate to the customer the different colours needed on a daily basis (green is for veggies). As an extension of the brand, Fitivo also provides a line of all-natural organic protein made out of a combination of two different flavours. The design proposal is to use color as an element to indicate the fusion of the flavours. Simple and minimal icons are used throughout the whole brand which are inspired particularly in medical labels and a clean healthy lifestyle.
10.07.2016
10.07.2016
T H A N K Y O U !
