In 2017 the first footwear collection of brand "Termit" has came out, and I was glad to participate in development of first models.
But also, I proud, that I suggested and developed brand identity element. Which unites different models made by different designers.
Termit's key-element became fundamental element at least for few next collections after FW17-18.
And I hope this story to be continued...
Below you can take a look at our brand identity development:
As you understand, the "T" letter dominates in brand's name and in key-word.
So, I took a piece of "T" letter from our logo:
... and placed it on both quarters of the shoe:
Then we placed this "T-element" on all sihlouettes and adjusted design lines, to combine all shapes with this element as much as possible.
Now you can find this element almost in every new style
since FW17-18 collection:
since FW17-18 collection:
Even in some outsoles:
Off course this "T" detail might be not suitable for some styles. But we can use only main corner of this. And we will get our brand identity in "invisible" form.
In addition, some pics of my favorite models:
Thanks all, who made it real:
Designers:
Martin Guchev
Ekaterina Kalinina
Marina Sataeva
Ilyas Darakchiev
Brand manager:
Nina Beloliptseva
Production manager:
Mikhail Maltsev
To be continued...
