TASTEE THC
Brand Identity | Packaging | Creative Direction | Marketing Strategy
TWO WAYS TO ENJOY
When Tastee THC approached me to develop a brand that would encompass a line of products that offers a new take on traditional Cannabis Edibles there was excitement in the air! The owner wanted to share her love of candy with those who also enjoy cannabis, the intriguing part of this project was the approach.
When Tastee THC approached me to develop a brand that would encompass a line of products that offers a new take on traditional Cannabis Edibles there was excitement in the air! The owner wanted to share her love of candy with those who also enjoy cannabis, the intriguing part of this project was the approach.
CHALLENGE
Create a boutique cannabis product that can be shared and enjoyed by all. Cannabis user or not. With something not seen in the industry even now, the option to have a non-medicated and medicated options in one package was a game changer and we needed to express it as such.
SOLUTION
Playing off the ‘yin-yang’ and other inspirations such as chanel we created a product that is also fun to share before it’s even open! We also seen that the price point was a bit higher than average so we introduced multiple sizes of just the medicated toffee as a introduction to the brand.
RESULT
The results were a sophisticated brand that approachable, clever and discreet. The secondary brand simply called ‘Tastee’ was developed simultaneously to offer a non-cannabis product that can be enjoyed by all.
Create a boutique cannabis product that can be shared and enjoyed by all. Cannabis user or not. With something not seen in the industry even now, the option to have a non-medicated and medicated options in one package was a game changer and we needed to express it as such.
SOLUTION
Playing off the ‘yin-yang’ and other inspirations such as chanel we created a product that is also fun to share before it’s even open! We also seen that the price point was a bit higher than average so we introduced multiple sizes of just the medicated toffee as a introduction to the brand.
RESULT
The results were a sophisticated brand that approachable, clever and discreet. The secondary brand simply called ‘Tastee’ was developed simultaneously to offer a non-cannabis product that can be enjoyed by all.
Original 'Dual purpose' tube that offers both medicated and non-medicated product.
The widely popular Snack size for the beginner. Spot-Varnish also applied to packaging.
To get just a taste and to provide more opportunities for people to discover the brand ,we designed this sample bag. Spot varnish included.
Primary Logo.
Non-medicated brand.
