ME, MYSELF & RENAULT
Installation
In order to activate its prestigious showroom on the Champs Elysées,
L'Atelier Renault asks the Villa d'Alesia & Co agency. We help them to design an interactive installation
that plunges visitors into of Renault's history.
VISUAL IMMERSION
The objective of this activation is to immerse the visitor
into 120 years of Renault history, in less than 3 minutes.
To promote its immersion, we thought a device composed of five screens
arranged in an arc of circle, controllable from a tablet.
CUSTOM EXPERIENCE
In order to create a complicity with the brand,
the experience had to stage the user, to make him active.
By taking a photograph thanks to the installation and entering his date of birth,
the visitor discovers how much Renault has always been part of his life.
We have ensured that each user can live a unique experience by developing an algorithm
that specifically distributes the content.
SOCIAL VIRALITY
The experience of visitors comes to life beyond installation,
thanks to the generation of a personalized video, shareable on social networks.
"
120 years of history in 3 minutes? A challenge that Bonhomme has brilliantly raised. The team, always enthusiastic and attentive, was able to find creative solutions and overcome the constraints inherent in the project. The result is an animation that - while putting the content in value - is innovative, fun and intuitive for visitors.
Fanny Saltet, Project Manager
INFORMATIONS
Client
L'Atelier Renault
Agency
Villa d'Alesia & Co
Date
March 2017
