Folding invitation and exhibition catalogue for video artist Carla Chan’s first solo exhibition at SMAC gallery in Berlin.
Carla’s work focuses on slowly moving realistic and computer generated landscapes. Reality and fiction merge surprising the viewer in an immersive journey through an alien land. The main concept of the invitation was to create confusion by mirroring the picture on the inside. the thin paper permitted the artwork to shine trough once the poster was opened.
Design: Daniel Farò
Art direction: Sven Hausherr / Cee Cee Creative
Fonts: Gotham by Hoefler & Co., GT Sectra by Grilli Type