Infrastructure Development Finance Company- IDFC is a finance company based in India. It provides finance and advisory services for infrastructure projects as well as asset management and investment banking. IDFC received a universal banking licence from the Reserve Bank of India (RBI) in July 2015 and thus IDFC Bank started its operations on 1 October 2015 with headquarters in Mumbai that forms part of IDFC, an integrated infrastructure finance company.
At Itu Chaudhuri Design I got the opportunity to work on IDFC annual reports for two years — the year when RBI granted them the in-principle approval to set up banks — 2013-2014 and for their third year of operation as a bank — 2016-2017.
IDFC Annual Report 2013–2014
Work done for Itu Chaudhuri Design
Creative Direction: Itu Chaudhuri
Design: Kshitij Tembe (Senior Designer), Niloy Kundu (Designer), Neha Bajaj (Designer-Cover),
Ramakrishna Saiteja(Design Trainee)
Work done for Itu Chaudhuri Design
Creative Direction: Itu Chaudhuri
Design: Kshitij Tembe (Senior Designer), Niloy Kundu (Designer), Neha Bajaj (Designer-Cover),
Ramakrishna Saiteja(Design Trainee)
I was given the responsibility to design cover options, setup the design language & to art direct my colleagues. I worked under creative direction of Itu Chaudhuri
During FY14 India continued to show a deceleration in growth with the GDP growth rate at lower than 5 percent. The macroeconomic scenario was difficult with a slowdown in the investment cycle, persistently high headline inflation and a volatile currency and interest rates. The trend of declining private investment in Infrastructure continued during the year. The issues faced by the infrastructure sector are well known and the Government initiated some steps to reduce the bottlenecks faced in project execution. - excerpt from Chairman's Letter IDFC Annual Report 2013-2014.
Despite this IDFC was standing strong therefore the Title - "Discipline + Fortitude".
IDFC Bank Annual Report 2016–2017
Work done for Itu Chaudhuri Design
Creative Direction: Richa Bhargava
Design: Kshitij Tembe (Project Lead),
Aravind Narayanan (Design Trainee - Illustrations), Archie Pareek (Designer)
Work done for Itu Chaudhuri Design
Creative Direction: Richa Bhargava
Design: Kshitij Tembe (Project Lead),
Aravind Narayanan (Design Trainee - Illustrations), Archie Pareek (Designer)
I was part of this project for 3 weeks, post that the project was taken ahead by Richa Bhargava. I was given responsibility to develop the approach and content structure for the theme pages, illustration style, cover,
visual language and layout structure of the Annual Report. I worked under creative direction of Richa Bhargava & Itu Chaudhuri
Theme Pages are the initial pages in an annual report which establishes the theme by giving details about the major events and achievements of the company. Like every year IDFC sent us numerous documents which elaborated upon the following topics:
• Transforming banking, Empowering people — digitalisation of entire banking procedure
• Transforming banking, Empowering people — digitalisation of entire banking procedure
• Building Banking ecosystem of tomorrow — A multi-pronged approach to creating a public banking ecosystem – that is smart, speedy and financially inclusive
• Bringing Digital Inclusion to Rural India
• Bringing Digital Inclusion to Rural India
• Digital by Design : Micro ATMs, Pos, Mobile App / UPI, eFD, Tab account opening for Business, Truly One Account (savings account + current account), Fastag.
• Innovative by Intent — Open in account in 4 minutes, Aadhar Pay, E-PDS, Direct Benefit Transfer,
BXP - intuitive digital solution enables 24x7 unaided transaction banking for the first time, Online Loans, One X (ONE Experience across all customer segments – for the first time in banking.), Banker on Call .
• Next generation banking for the digitally savvy
• Innovative approaches for an engaging workplace
• Committed to being a conversing brand
• Building banking ecosystem of tomorrow
• Committed to the community (CSR)
• Building a healthier workplace
• Awards & Recognitions
After an in-depth study I felt that the aforementioned topics can be developed into narratives for which I created 3 characters belonging to different segments of society, these characters were:
• Bhagirath & Sunita ( farmers from Rampur, Madhya Pradesh): They speak about how IDFC has brought digital inclusion to rural India and how IDFC have simplified their life.
• Javed (web entrepreneur): He speaks about how IDFC Bank has made banking for professionals and small businesses simplified and rapid.
• Ritika (recently joined IDFC Bank's Retail Team as a Relationship Manager) : She tells a story about her first day and how innovative IDFC Bank's approach is to make workplace engaging.
These 3 characters were presented to the client and they really liked the approach and asked us to develop few more characters so we created 2 more to encompass remaining topics. These characters were:
• Rita (works at an IT firm in Bangalore) : She speaks about next gen banking provided by IDFC for tech savvy
• Rishi (CFO of a large consumer products conglomerate): He talks about how IDFC has simplified corporate banking and how he was looking for a perfect blend of expert advisory, convenience banking and innovative financing solutions and found this blend in IDFC.
