Story
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The National Museum of San Martino on Vomero hill has a great location. From its terrace gardens, you have a wonderful view on the Gulf of Naples. Also the wonderful and huge Neapolitan crib Cucinello is worth a visit.
In the National museum of San Martino, you can see a famous collection of Neapolitan nativity scenes including the remarkable Presepe Cuciniello (Cuciniello’s crib), among the finest nativity scenes in the world. It consists of more than 150 people, animals, angels, and about 450 miniature items.
But there is much more to see! The Museum of San Martino belongs to the most important museums in Naples. It includes a church, a charterhouse, beautiful monastery yards and a terraced garden, from which the visitor has a breathtaking view on the Gulf of Naples.
Since 1866, the large monastery complex Certosa di San Martino on the hill of Sant’Elmo on the Vomero (close to Sant’Elmo fortress) houses the National Museum of San Martino.
Since 1866, the large monastery complex Certosa di San Martino on the hill of Sant’Elmo on the Vomero (close to Sant’Elmo fortress) houses the National Museum of San Martino.
In over 70 halls, it displays exhibits from different eras of Naples city history. There are paintings and sculptures from the 13th to the 19th century as well as a folk art section, a marine- and a Vesuvius section. The St. Martin’s Charterhouse and Sant’Elmo fortress are the most visible landmark of the city.
Worth seeing is also the church, Chiesa delle Donne, which is beautifully decorated with Lanfranco frescoes. After it was extended and restored in the 16th and 17th century, the church consists today of one single nave and three cross vaults.
The building of the monastery began under Charles of Anjou (Duke of Calabria) and was finished in 1368.Particularly interesting is the architectural design and decoration of the building, featuring numerous frescoes, marble paneling, woodcarvings, and floor mosaics, which were created by well-known artists of the 16th and 17th century.
Logo
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I designed a logo inspired by the many arches in the structure which tells the story of a place that can be seen anywhere in the city and just because of its presence, makes us always feel at home.
From their union I got the letter M of Museum and Martino.
A symbol that can and must work even if separated from the lettering, the goal is to achieve a dynamic identity capable of summoning the observer to immediate calling to the Museum.The brand combines tradition and modernity, using two fonts: Montserrat for 95% of the lettering and Didot for the letter & expressing the concept of bonding fully.
Color also communicates change, is a red percentage (M: 100% Y: 100%) new for Museal communication but at the same time related to tradition.
The new identity maintains the order that every structure of the museum has to have, but treats it from a different point of view, making it fascinating and immediate to get extremely accessible communication. Pictograms used for marking also retain brand identity parameters so that the visitor can perceive visual continuity in the information.
