Context & Concept
Olympia Ruhr is a corporate design concept that deals with the potential event of the Olympic games taking place in the Ruhrgebiet area, North Rhine Westphalia, Germany. Therefore, a corporate design and branding concept would be necessary.
Vibrant colors and a playful design represent the Ruhrgebiet mentality and create the foundation for joyful Olympic games.
The design is heavily influenced by the environment that shapes the Ruhrgebiet. Colors refer to the nature, whereas forms and the key visuals allude to the history of the Ruhrgebiet. The heavy industry as well as the urban structural change play a major role in the design concept.
Vibrant colors and a playful design represent the Ruhrgebiet mentality and create the foundation for joyful Olympic games.
The design is heavily influenced by the environment that shapes the Ruhrgebiet. Colors refer to the nature, whereas forms and the key visuals allude to the history of the Ruhrgebiet. The heavy industry as well as the urban structural change play a major role in the design concept.
