When Red Sea came to us asking for a unique packaging for their product (Smoked Salmon), they wanted something that would stand out on the shelves of all types of supermarkets, not just metaphorically; they wanted a package that can literally stand on the shelves unlike most other packs that are flat and need a stand behind them for display
This concept of design is based on sushi roles and sand dollars which believed to bring luck and abundance.
For aesthetic and practical reasons, we decided that the cylinder shape would be the best design for what "Red Sea" aimed for.
The tube is made of acrylic and can be easily reused or recycled for kitchen purposes.
To make it more friendly, we added a label with a new recipe every time.
