The story behind Vitalista
Vitalista is a food delivery service that helps users follow a healthy diet wherever they are: at home, at the office or hanging at a friend’s place. The Madrid based company allows choosing and scheduling an entire week’s menu and delivers each package right on time, ensuring the freshness of the meals. Cooked with organic and local ingredients, Vitalista’s dishes take care of the nutritional intake your body needs by analising users’ habits, preferences and intolerances to keep record of their nutritional evolution. Vitalista’s goal is to guide users through the process of learning and maintaining healthy food habits.
The new concept
As an experienced brand, Vitalista’s next step was launching their own app. Translating the service into the app market and rethinking each process to find the easiest solution, we created a new Vitalista experience for both smartphone and tablet that met users’ everyday habits. The goals were reaching more people expanding the delivery area, offering a great variety of meals cooked with the best local ingredients and becoming more flexible adding fully customizable plans for every occasion.
Following these upgrades, we translated the new concepts into an upper case typographic logo that shows a stylized Vitalista. A range of four contrasted colors cover the needs for every brand application, both in the online and offline worlds. We worked on establishing photography, icon and color guidelines to create a consistent language in which food –and its colors– is the main character.
Personal coach
The introduction of personal coaches is the biggest news in Vitalista. After signing in, each user is matched with a coach based on their location and nutricional goals. Nutritionists act like advisors that teach you how to eat healthy and feel better through meal recommendations, tips and daily feedback via chat. Coaches also keep track of the evolution of every user creating graphs of the weight and other body measurements. Users have the option of changing coaches taking a sneak peek to their personal profiles.
An adaptable system
Expanding, being adaptable, being present along different channels are requisites for today’s online services. Vitalista’s card-based design is fully scalable and manages different types and amounts of content. All three smartphone, tablet and desktop sizes give us the opportunity to explore new possibilities to enhance the process of planning a menu and ordering online. These channels help users engage with Vitalista’s products and be constant in building their healthy habits day by day.
Thank you
The beta version of the Vitalista app is now available for download on
