About
Womar, since its begining in 1989 has been specialized in manufacturing baby and children products exported to more than 40 countries.
Together, we have created Zaffiro brand to promote products which support those parents who are aware of the importance of intimacy and bonding with their baby from the very first hours after birth.
Womar, since its begining in 1989 has been specialized in manufacturing baby and children products exported to more than 40 countries.
Together, we have created Zaffiro brand to promote products which support those parents who are aware of the importance of intimacy and bonding with their baby from the very first hours after birth.
Story
We designed from the ground up the new brand. We developed a brand strategy and the whole corporate identity (logo, promotion materials. pictograms, etc.). We co-organized photo session with Inphoto company. For Zaffiro products we designed new packaging. We also developed a new responsive website.
Tagline “Heart with heart” represents the core value of the Zaffiro brand: enhancing the bond between parents and a baby. We designed identity by integrating this strategy (the meaning) with form (design)
PLEO design
Creative & Art Direction: Paweł Krzciuk
Graphic Design: Aleksandra Badura, Agnieszka Sadlik, Agata Bogomaz
Web Design: Mateusz Streszewski
Copywriting: Łukasz Zatorski
Creative & Art Direction: Paweł Krzciuk
Graphic Design: Aleksandra Badura, Agnieszka Sadlik, Agata Bogomaz
Web Design: Mateusz Streszewski
Copywriting: Łukasz Zatorski
Inphoto:
Photography: Paweł Sarota
Photography: Paweł Sarota
