The offer of the family business, that is quite rich in tradition, is nearly as versatile as the shops’ products built by Umdasch. For about 150 years the shopfitter has not only provided brick-and-mortar shops with shelves and display cases – Umdasch is handling everything that makes a retailer’s heart go fast: from planning to the international rollout. The new appearance at fairs should combine those complex services with what makes Umdasch what it is. A company with a strong connection to handcraft, with reliable people and – brand new – the pioneering position in digital retail.