A campaign for Renault's new product (Talisman) in 2017. The client brief pointed out that the special feature of this car is its interior design. Unlike the usual simplicity of Renault products, the design of this new product was innovative, modern, and popular with the youth. After the ideation, the copy “The path is your life” was obtained. Such a slogan implied the concept that reaching the destination has always been a goal for travelers but it should be noted that enjoying the moments in the car while traveling can also be the unforgettable pleasures of the journey.
Renault Talisman 2016
Creative & Art Director : Alireza Vaziri Rahimi
Creative & Art Director : Alireza Vaziri Rahimi
Graphic Designer : Malika Naghashan
