What is Zaika?
“Zaika” is best explained as the sense of taste.
Zaika is a concept based masala box inspired from treasure chests. Masalas are prized possessions in traditional Indian cooking.The masala box in the house is a mother’s treasure and is customized according to every household.
This concept aims to experience the slow process of smelling and tasting of masalas
“Zaika” is best explained as the sense of taste.
Zaika is a concept based masala box inspired from treasure chests. Masalas are prized possessions in traditional Indian cooking.The masala box in the house is a mother’s treasure and is customized according to every household.
This concept aims to experience the slow process of smelling and tasting of masalas
and the art of flavoring every food that it is put into.
Zaika comes with seven illustrated cards representing each spice and condiment in the box. These spices are picked from the kitchen and that is what makes them special. These illustrations talk about the origin of the spice to its journey to add flavor. They aim towards understanding every masala and the flavors it holds.
*Images have been used for representation purposes only. Rights remain with the respective owners.
This project has been featured on The Packaging of the World:
http://www.packagingoftheworld.com/2017/10/zaika-sense-of-taste.html
