Mex and Co
Mex and Co is a Mexican F&B chain in Shanghai, China promoting healthy fast food to office workers, young mall users and expats. They have outlets in two shopping malls (K11 and 1788 mall) with two more opening by end of 2016. Each store currently has their own distinct brand identity. The 1788 mall outlet gives a clean modern setting whilst the K11 outlet gives a more rustic relaxed character.
The project was to help rebrand the food chain to help customers recognise the brand and increase customer loyalty. The chain see themselves as ‘young, colourful and cool’ and two logos were designed with these adjectives in mind.
