Client
Whitney Museum of American Art
Role
On-site freelance designer
Project
In preparation for the move to the new building (designed by Renzo Piano), the Whitney worked on developing a visual identity system that would emphasize the new chapter for the museum. The 'responsive W' is designed by Experimental Jetset and implemented by the in-house design team of the museum. As a freelance designer I helped on materials primarily for the membership department.
Image credit: Whitney Museum of American Art
Audio guide.
Membership brochure for the Contemporaries level.
Tote bag and motion graphic for the inauguration dinner party.
Inauguration of the museum by Michelle Obama.
Animated website announcement.
