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Zizai ICIF
Letters alive.
Zizai is a Shenzhen based company focusing on movable-type innovative products, and the ICIF is the biggest annual event in Shenzhen. With the pleasure of attending this global exhibition, I was required to design all the graphic materials, for the second time, for Zizai at the ICIF.
Designer: Jessie Wong
Client: Zizai · ICIF
May 2017
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Brochure
The complex resplendent paper and printing present the brochure with a sense of aesthetic luxury.
4 different types of high-quality paper and 3 different types of printing techniques were used for this brochure. Using the Aestheticism paper, the front cover logo was designed with hot stamping gold in colour. The flyleaf was completed with modern parchment tracing paper, and the slogan was printed in white. The gold leaf paper was used as the fold-inner, which enhances the sense of luxury and history.
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Interactive Activity Cards
The theme of the interactive activity cards was based on important Chinese festivals and the 24 solar terms. We supplied 8 types of elegant and retro speciality paper for the participants to choose from and let them make their unique letter paper. From the start to pick up the movable types for the content until the end of the printing processes, it made everyone enjoy the activity.
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Invitation
We hoped the invitation could be unique and have a great sentimental value. So each word was hand-printed by the type-founding masters in Chibi. In addition to this, we put the movable types of the guests' surnames on the covers, which made every invitation unique and worthy of treasuring forever.
