Sergey Baranov's profile

MDMD - SEQ / Visual concept and handmade CD

MDMD is an experimental electronic project focused on uncommon sequencing and hardware glitches. 
The main idea is to show the sequence of a lot of elements,
which seem to be chaotic on the first look, but strictly structured in fact.

Five circles combine a sequence and tease the story about the album within a shape. 

6 various fonts are forming 6 patterns. 



Since it was necessary to create a physical carrier, 
I decided to choose a black CD and to wrap it into uncommon envelope.

I adore the kraft paper/cardboard, that's why it's my material of choice.


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Prototype
I made a bunch of blueprints using Adobe InDesign
and prepared a mock-up with Photoshop then. 
The first prototype has been done.




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Result
The CDs are 100% handmade. 
I nearly cut my 2 fingers with the knife making the envelope. 
The run is limited to 30 pcs. 


Close attention to details.
This is a fetish thing. Every single element is important.
Especially hand-numbering: the collectors love it.
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Naming оf tracks
The aboriginal Canadian syllabic writing (Cree) looks awesome, 
but a few knows about it in fact.
It's quite weird and unspeakable for the most of people. 
So I decided to use the Cree symbols as a part of the concept.




ᐆ  ᐐ  ᐍ  ᐛ  ᐇ  ᐑ  ᐫ  ᐚ 

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Merch

Vertically placed patterns look good on the t-shirts.
Pity, they still can't produce the animated fabrics :)
🙏
Thank you!
MDMD - SEQ / Visual concept and handmade CD
Published:

MDMD - SEQ / Visual concept and handmade CD

Concept, key-visual, design and packaging

Published: