Sogeres has chosen to acquire a new visual identity, with contemporary accents and lively and colorful tones, as well as a new signature, in the form of a profession of faith: "Passion in all our recipes". The O, central element of the new emerald green logo, embodies the generosity of the brand. It can be declined with the integration of visuals related to the world of cooking, or in the form of smileys or plates according to the segment.