CARPOS®





  • The brief   
    'Design the identity and a system of applications (predefined) that would create a brand environment for our well established company'

    The ambition
    The team and I visualised a bold, emotional yet simple and elegant brand experience that would resonate with the user. The idea behind the stationary and all brand applications was to magnify the element of nature through the texture and color -along with the packaging design.

    The process
    We meticulously selected Fedrigoni papers and other materials for their texture. During the stationary photoshoot, real life olive tree leaves and branches were used in order to create an environment that would be associated with lying under an olive tree on a summer day.

    The result
    A simple, bold and elegant series of applications were created and printed in order to serve the brand's ethos and guidelines.


  • Have a look at the packaging project here
  • Client
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    Strategy, Design, Creative Direction
    Panos Tsakiris

    Case Mold making, Manufacturing 
    foldings

    Printing
    gramma

    Photography
    dt.Shoot

    Typography
    Fontfabric 
    Kostas Bartsokas

    Paper
    Perakis



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