President's Design Award Nomination Guide 2017/2018
Client: DesignSingapore Council
Creative Direction: Ryan Len
Design: Ryan Len
Illustration: Ella Zheng
The President’s Design Award (PDA) is Singapore’s highest honour for designers and designs across all disciplines. It recognises the achievements of an extraordinary group of people making a difference to the lives of Singaporeans and the global community through excellent design.
This year, PDA is re-launched as a biennial award with a greater emphasis on the impact of design in enabling economic transformation; raising the quality of life; advancing Singapore brand, culture and connecting communities; and making ground-breaking achievements in the field of design.
An informative guidebook is designed to relay the directional change of PDA. The concept themed “Rise to the Occasion” inspired the use of gradients to visually express the notion. The book layout is kept simple, easy to read and professional. Different text stylings are used to create a visual hierarchy, accompanied by an icon set.