During the Spring 2010 semester, I was a member of the New Media team for the PR Planning & Management Senior class project called the CSUS What's Your Legacy Campaign. The project was overseen by DonateLIFECalifornia and professor Timothy Howard. As a member of the New Media team, it was my sole responsibility to work with other team members to enhance exposure and create strong awareness for our cause and campaign through the CSUS What's Your Legacy Twitter account. (http://twitter.com/CSUSLegacy)

We were able to create so much buzz that Sacramento Mayor, Kevin Johnson was Following & Tweeting about our cause!

Copy & paste the link below to learn more info about the CSUS What's Your Legacy Campaign via DonateLIFECalifornia

http://bit.ly/Vbv0rJ

Here is a picture of our sign-up booth on the Sacramento State University campus.

DonateLIFECalifornia Website - www.donatelifecalifornia.org

Here is a photo of some organ donors we signed-up on campus.

Sacramento State University - www.csus.edu

Pictured are some of the team members and students of Professor Howard's PR Planning & Management class.

Sac State Public Relations Student Society of America (PRSSA) - www.sacstateprssa.com

Throughout the semester, we were assigned to generate sponsorship efforts and host events with the objective to spread awareness and gain new organ donors for DonateLIFECalifornia. This is our booth at the 2010 5K Run Rocklin, which was sponsored and donated from Fat's Asia Bistro Restaurant in Roseville, California. 

Through our organizational and sponsorship efforts, my colleagues and I generated the largest amount of donors at this event.

Fat's Asia Bistro Restaurant, Roseville, California - www.fatsrestaurants.com

Supporting a great cause, and running for a great cause: 2010 5K Run Rocklin event benefiting the Matt Redding Foundation.

Run Rocklin Website - www.runrocklin.com

Pictured are classmates and team members promoting our What's Your Legacy campaign via the ECHL Stockton Thunder minor league hockey team. The Stockton Thunder is the affiliate team to the NHL Edmonton Oilers.

ECHL Stockton Thunder Website - www.stocktonthunder.com

NHL Edmonton Oilers Website - www.oilers.nhl.com

My classmates and I promoting and causing awareness for organ donation, via DonateLIFECalifornia & the CSUS What's Your Legacy campaign. 

Pictured is myself and classmate Lucy Shin with the Stockton Thunder mascot Thor, promoting the CSUS What's Your Legacy campaign at the game.