Norway Health Tech
Strategy and rebranding
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Oslo MedTech, Norway's largest health club, changes its name to Norway Health Tech. This is an important part of the process that raises the company into a national player with a global perspective. "We have passed 200 members and now take a national position to lift the Norwegian healthcare industry internationally," said Kathrine Myhre, CEO of Norway Health Tech.
A new name also follows a new identity, which takes its starting point in the company's new vision: "We make Norway shine as the world's hotspot for health innovation."
The visual concept is based on the company's role as a guiding accelerator for members and partners in a global ecosystem. The direction and dynamics of the logo tells of an ever-expanding network of expertise and services, with the Nordic region as a centerpiece.
«The symbolism of the logo is rooted in the North Star. With its unique position it is in the center of the starry sky. It is an ancient navigation tool - a guiding light that always points north."
— Ole Fredrik Ekern, designer
