The introduction of the Equipment line in the late 80's/early 90's was a showcase of adidas' finest work. Minimalistic, simple and straightforward. Pause. Fast forward a couple of decades later. Press play. adidas produces probably one of the most iconic runners of all time - the adidas Ultra Boost. The Ultra Boost infuses "the fashion DNA into sport and also infuse the sport into sport". I thought it would be fitting to keep this mock up ad as minimalistic, simple and straightforward as the shoe itself.